Last updated: 23 September 2026
What cookies are
Cookies are small files stored in your browser when you visit a website. Similar technology, such as local storage, can remember a setting on your device. Some are needed for a service to work, while others are optional.
Essential preference storage
We use your browser’s local storage to remember whether you accepted or rejected analytics. The item is called lfc_cookie_consent. It does not track which pages you visit and is necessary to remember your choice.
If you answer our optional “Make London for Cheap more useful” question, we also store your choice — visiting London, living in London or just browsing — in lfc_audience_preference_v1 for about 90 days. We use it only in your browser to choose more relevant site links and promotions. It is not sent to our analytics service. You can dismiss the question without choosing an audience and change the setting from the footer.
Event form security
Our event submission page uses the Google reCAPTCHA v2 checkbox to identify automated spam. It runs when you use that form and may process device, network and interaction information or store security cookies. This protection is necessary to keep the public form working safely and is separate from optional Google Analytics. Read Google’s privacy policy and terms.
Affiliate tracking and link attribution
We use Stay22 and the Awin affiliate network to identify eligible commercial links and attribute a booking or purchase to London for Cheap. Stay22 is called only when you follow an explicit Stay22 affiliate link. Awin’s publisher script currently loads when a page is opened. The services may use cookies, local storage or other technical identifiers and process information about the page, link, browser, device, IP address and referral. When you follow an eligible link, an identifier may be passed to or stored by the destination website so a later booking or purchase can be attributed to us.
| Service | Purpose | Storage duration |
|---|---|---|
| Stay22 | Identifies and attributes eligible travel and accommodation referrals. | Varies by partner and identifier; see Stay22’s policy. |
| Awin | Identifies eligible merchant links and attributes clicks, bookings or purchases. Its publisher script is served from dwin2.com. | Varies by advertiser and identifier; some Awin attribution storage may last up to 1 year. |
These services are separate from Google Analytics. Rejecting optional analytics through our banner does not prevent Awin’s publisher script from loading or stop attribution when you choose to follow an explicit Stay22 link. You can block or delete their storage using your browser settings or a content blocker, although doing so may prevent a referral from being credited to us. Read the Stay22 privacy policy, Awin cookie information and our affiliate disclosure.
Optional Google Analytics cookies
If you accept, we load Google Analytics using measurement ID G-FWJHV786VL. It helps us understand visits, popular pages and useful actions such as using a tool, creating a result, sharing a page, submitting the newsletter form or opening an offer. Analytics is optional and does not load before you accept it. Advertising storage and personalised advertising signals are disabled.
| Cookie | Purpose | Typical duration |
|---|---|---|
_ga | Distinguishes one browser from another. | Up to 2 years |
_ga_* | Maintains the current Analytics session. | Up to 2 years |
Google may process information such as the visited page, approximate location derived from an IP address, device details and interactions with the website. We do not send typed searches, form answers, email addresses or full referral-link query strings as analytics event details. Read Google’s privacy policy for more information.
Change your choice
Select at any time to accept or reject Google Analytics. Rejecting disables Analytics and attempts to remove its first-party cookies from this website; it does not control the affiliate services described above. You can also clear or block cookies and similar storage through your browser settings. Rejecting optional analytics does not stop you from using the website.
Select to review or change the locally stored content choice.
Changes to this policy
We will update this page if we add another service that uses cookies or similar tracking technology.